Honey Drop Body Care
Personal Project. 2018
Package Design
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Honey Drop is a cosmetic line made from organic and fair-trade honey and natural ingredients of high quality. It is geared towards women aged 25-35. The concept behind the brand is the power of 100% natural honey that is relaxing, pleasant, and pure.
Honey Drop is composed of three body care products: a body shower cream, a body lotion and a body soap. Each bottle has a label, and there is a label band that wraps up the soap. The use of light yellow for the colour scheme represents the naturalness of honey and it gives the feeling of softness which is appropriate for the target audience. The pattern that is presented inside the box is made of illustrations of honeycombs and almonds, which are the main ingredients of the cosmetic line. The graphics that are used in the brand identity and boxes reflect the natural appearance as suggested by the brand. The top of the fancy box has a shape of a bee in flight. The die-cut window allows the viewers to see the product inside the box. The honeycomb-shaped die-cuts are used on the sleeves of the whole line of products to keep the design consistent.
Moodboard
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Type: Cosmetic Line Package Design
Package Contents: Body Lotion / Body Cream / Soap
